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The Creative Power of Your Intuition

Great ideas are like electricity — they snap into sharp focus and sprint from place to place. What’s the best way to capture them? Bozoma Saint John, Chief Marketing Officer at Netflix, makes a compelling case to move away from an overreliance on data when making big decisions — and calls on us all to tap into the power of our intuition and become creative trailblazers.This talk was presented at an official TED conference, and was featured by our editors on the home page.

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