Great ideas are like electricity — they snap into sharp focus and sprint from place to place. What’s the best way to capture them? Bozoma Saint John, Chief Marketing Officer at Netflix, makes a compelling case to move away from an overreliance on data when making big decisions — and calls on us all to tap into the power of our intuition and become creative trailblazers.This talk was presented at an official TED conference, and was featured by our editors on the home page.

By CCNM

I have functioned as a Business and Media Consultant over the past sixteen years and spent many years developing my capacity to function in our ever evolving use of technology, communication, education and training.