Obama Far Ahead of Romney in Using Web and Social Media
The Obama campaign is posting almost four times as much content and is active on nearly twice as many platforms, according to a new study by the Pew Research Center’s Project for Excellence in Journalism. For both, economy was issue No. 1, but neither candidate engages in much dialogue with voters.
The PEJ study of the use of the web and digital platforms by the campaigns is based on an in-depth examination of the candidates’ website homepages and blog sections, and content posted on Facebook, Twitter and YouTube (areas that were either in their infancy or that candidates made no use of four years ago). The analysis looked at the direct messaging from the campaigns for 14 days during the summer, from June 4 to June 17, 2012 and included audits of the candidates’ websites in June and again in late July.
This chart provides an overview of how the campaigns performed differently on the web and major social media platforms: